What is Corporate Social Responsibility? It is a management concept that describes how a company contributes to the well-being of communities and society through environmental and social measures. >CSR = social accountability * Reviewing the United Nations 17 Sustainable Development Goals is a good place to start. Companies should embrace CSR because: It improves customer's perception of your brand It attracts and retains employees It increases your appeal to investors. There are four types of CSR: Environmental efforts Philanthropy (donate money, products, or services) Ethical labor practices Volunteering When identifying and launching a CSR initiative, involve your employees in the decision-making process If decisions [about CSR] are made behind closed doors, people will wonder if there are strings attached and if the donations are really going where they say What to avoid: Don't choose unrelated initiatives Don't use CSR as a marketing scheme Don't ...
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