Social Media Statistics W3
...let's say you're looking at a competitor's last 20-30 Facebook updates. Take the total number of engagement activities for those posts and divide it by the page's total number of fans. (Engagement activity includes likes, comments, shares, etc.)
... to get interaction with our Facebook page we will want to use more image non-promotional no link. Although this may not drive traffic to our site, it will cause people to interact. These posts on average get more likes, in fact, they get more than double the next closest post. They also get the second most shares and the second most comments out of the six post types
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